A welcoming living room furnished with a sofa and coffee table
A welcoming living room furnished with a sofa and coffee table

Giving back

Designing a Better Community, Together

Over $1.8 million raised

to support local families and vital medical research.

Origin Story

A Legacy of Giving

At Schneiderman’s, our commitment to Minnesota extends far beyond furnishing beautiful spaces. It’s about supporting the people who live in them.

In 1990, Russ and Monica Schneiderman hosted our inaugural Charity Golf Tournament with a simple goal: to rally our network and give back to the region that has supported our family for generations.

At Schneiderman’s, our commitment to Minnesota is deeply personal.

Our charitable journey began in the most challenging of times. When Russ and Monica Schneiderman’s vibrant three-year-old son, Joey, was diagnosed with Leukemia, the family found themselves living 200 miles away from University Hospital in Minneapolis. Over the next two years of Joey's fight, the Oak Street location of Ronald McDonald House became a vital sanctuary. RMH provided comfort, encouragement, and a much-needed sense of normalcy, allowing Russ and Monica to share the ups and downs with other parents facing similar battles. Out of profound gratitude for that support, they hosted our inaugural Charity Golf Tournament in 1990.

In 2011, this mission expanded when Russ’s brother, Larry Schneiderman, was diagnosed with Parkinson’s Disease by his lifelong friend, Dr. Jerrold Vitek, a world-renowned specialist. Watch the video below to hear Larry share his personal journey, and see how our community rallied in the year following his diagnosis to champion this cause.

Schneiderman’s charitable giving timeline

  1. 1983

    Russ and Monica's three-year-old son, Joey, is diagnosed with cancer and finds a home at the Oak Street Ronald McDonald House while fighting leukemia.

  2. 1985

    Joey Schneiderman passes away at age five.

  3. 1990

    Russ and Monica Schneiderman founded the Schneiderman’s Charity Golf Tournament due to life events that found them in a place they never thought they’d be.

  4. 2011

    This was a particularly tough year. Russ passed away August 10th and Larry was diagnosed with Parkinson’s Disease in July by his lifelong friend and world renowned Physician Dr. Jerrold Vitek, who just happened to specialize in Parkinson’s Disease.

  5. 2009

    Russ was diagnosed with Melanoma and fought this battle for 2 years.

The Charities

Where The Impact Happens

Ronald McDonald House Charities

When a family is facing a medical crisis, the last thing they should worry about is where they will sleep. We proudly support the Ronald McDonald House to ensure families can stay together and remain close to the care they need. To date, the funds raised by our community have provided over a million dollars for families facing the unimaginable.

Julian and Sofia Rocheford holding their daughter, Rendalisa

“I don’t think anyone realizes what the Ronald McDonald House does until you have to use their services. We could not be more grateful. When you’re in the thick of it, and this is all you know, you see the beauty in the small things.”

Julian and Sofia Rocheford (and daughter, Rendalisa).

Parkinson’s Disease Research

Parkinson’s Disease touches the lives of countless individuals in our community, and we are dedicated to being part of the solution. To date, over $500,000 has been raised toward funding cutting-edge research, supporting clinical trials, and providing essential resources for those navigating the condition. Every dollar brings us one step closer to a breakthrough.

Jerrold L. Vitek speaking at a podium

“Your efforts mean a great deal to us at the U and for the patients we care for. Support from the Russ Schneiderman Charity Event has helped us to advance our work to understand what causes Parkinson’s disease and develop new and novel approaches for its treatment.

Russ and I went to school together; I know he would be very proud of all those who participate in making this event a success. To everyone who participates in the Charity Event, you are making a difference! Thank you!”

Jerrold L. Vitek, MD, PhD

McKnight Professor and Chair
Department of Neurology, University of Minnesota

A true partnership

A milestone like $1.8 million doesn't happen alone – it takes a dedicated team.

Our Annual Golf Tournament

The cornerstone of our fundraising efforts, made possible through the combined support of our sponsors, furniture vendors and reps, local media partners, local sports teams, friends, family, and Schneiderman's Team Members.

You!

Every time you choose Schneiderman's, you're doing more than furnishing your home — you're fueling a legacy of local giving. Your trust in us becomes support for families who need it most, right here in our community. Thank you for supporting Schneiderman's, Ronald McDonald House Upper Midwest, and the University of Minnesota Department of Neurology.

What started as a single event has blossomed into a decades-long tradition. Thanks to the unwavering support of our guests, our community, and our incredible vendor partners.