About Us

Three generations of the Schneiderman family

Built on a multi-generational foundation of respect and enduring value, we go the extra mile to provide personalized design and heirloom-quality craftsmanship that beautifully transforms your living spaces.

1948

The Unlikely Beginning

Founded in 1948, Max and Edna Schneiderman’s journey began when they purchased an old general store in Elmer Township, Northern Minnesota. It was a challenging start—the building came with a dark local history that initially kept customers away. Yet, the family persevered. All eight family members lived in the upstairs quarters, sharing a single bathroom. To make ends meet, nothing went to waste; the family practically lived on banana bread and buttermilk to use up the store's expiring groceries.

The original Schneiderman's general store in Elmer Township

A historic view of the original Schneiderman's store

1967

The Shift to Furniture

The business officially made a full transition into furniture. Around this time, the building famously became known as the "Pink Store"—a vibrant, unmistakable landmark, all because Max happened to score a great deal on a batch of pink paint.

1970s

The Next Generation

A new era begins as sons Larry and Russel officially purchase the business, laying the foundation for decades of future growth.

1980s

Finding Our Voice

Larry and Russ run what would become their all-time favorite advertisement, featuring the memorable tagline: "Three out of four Schneiderman’s think a sale is a good idea."

1982

First Expansion

The business outgrows its single location and opens a new showroom in Duluth, 40 minutes away from the original Elmer Township store.

1984

Entering the Twin Cities

Schneiderman's makes its first leap into the Twin Cities market with a showroom in Lakeville. (This location has evolved so much over the years that it is now in its third iteration).

1990

Giving Back

Russ and Monica Schneiderman host the inaugural Charity Golf Tournament to benefit the Ronald McDonald House Charities Foundation, establishing a longstanding commitment to the local community. Since its inception, the tournament has raised over $1.8 million to benefit both RMHC and Parkinson's Disease Research at the University of Minnesota Foundation.

1991

Roseville Opens

The Roseville showroom opens its doors to the public. Today, it operates in its beautifully updated second iteration.

1994

Woodbury Opens

Expansion continues across the metro with the opening of the Woodbury showroom.

1999

Burnsville Distribution Center

To support a rapidly growing network of showrooms, the Burnsville Distribution Center officially opens.

2004

Plymouth Opens

The brand expands into the western suburbs with the launch of the Plymouth showroom.

2016

The Third Generation

The legacy continues as Jason Schneiderman purchases the company from his father, Larry.

2017

A Modern Vision

The debut of our first "Modern" concept showroom in Lakeville, setting a fresh, elevated standard for the guest experience.

2018

A State-of-the-Art Facility

To keep up with demand and drastically increase capacity, a purpose-built Distribution Center is constructed from the ground up in Lakeville.

2022

Coon Rapids Revitalization

The Coon Rapids showroom opens following a massive, floor-to-ceiling renovation of a historic former retail building.

2024

Bloomington Opens

The Bloomington showroom welcomes guests with a fresh, modern, and light-filled atmosphere, representing the very latest evolution of the Schneiderman's brand.